對當(dāng)前公共關(guān)系傳播分析

對當(dāng)前公共關(guān)系傳播分析

摘要：公共關(guān)系傳播，是信息交流的過程，也是社會組織開展公共關(guān)系工作的重要手段。離開了傳播，公眾無從了解組織，組織也無從了解公眾。假如我們把社會組織看作公共關(guān)系工作的主體，把公眾看作公共關(guān)系工作的客體，傳播就是二者之間相互聯(lián)系的紐帶和橋梁。組織與公眾的溝通，在很大程度上依靠信息傳播，組織與公眾之間的誤解，也往往是由于信息不暢造成的。因此，一個社會組織不但要有明確的目標(biāo)、符合公眾利益的政策和措施，還要充分利用傳播手段開展公關(guān)活動，贏得公眾的好感和***的支持，獲得良好的經(jīng)濟(jì)效益和社會效益。
關(guān)鍵詞：公共關(guān)系；關(guān)系傳播；交際；信息交流
Abstract: The public relation dissemination, is the communication process, is also the Social organization does the public relation work the important means. Left the dissemination, the public has understood the organization without knowing where to begin, the organization also without knowing where to begin understands the public. If we regard as the Social organization the public relation work the main body, regards as the public relation work the public the object, the dissemination is between the two mutual connection link and the bridge. The organization with public's communication, depends upon the information dissemination to a great extent, organizes with the public between the misunderstanding, also often is because the information creates impeded. Therefore, not only a Social organization must have the explicit goal, conform to the public benefit policies and measures, but must carry out the public relations activity fully using the dissemination method, wins the public the favorable impression and the public opinion support, obtains the good economic efficiency and the social efficiency. key word: Public relation; Relational dissemination; Human relations; Communication 前言

【對當(dāng)前公共關(guān)系傳播分析】相關(guān)文章：

當(dāng)前癲癇治療研究文獻(xiàn)分析03-20

網(wǎng)絡(luò)信息傳播的總體特征分析03-26

新媒體新聞傳播特點的分析12-08

當(dāng)前我國公共領(lǐng)域的特征分析03-21

“傳播”義動詞及其配價分析03-20

對當(dāng)前城鎮(zhèn)居民貧富狀況的分析與思考03-21

房地產(chǎn)營銷中公共關(guān)系的價值分析03-23

當(dāng)前外語教學(xué)中高耗低效的成因分析03-18

當(dāng)前我國上市公司退出機(jī)制的現(xiàn)狀分析03-24

新聞傳播新方式發(fā)展前景分析論文11-14